Surviving Mobile Gaming After COVID-19
Covid made the world notice Mobile Gaming and everyone has spent the past 4 years trying to get a piece of that 🥧 to eat or control it. Apple with IDFA, China’s crusade against “spiritual opium”, and even a certain development tool partner’s attempt at revenue share and the resulting PR crisis. The list goes on. That leaves fewer pieces left for developers, particularly with the covid bump dropping away, revenue growth slowing, and everyone and their mother getting laid off. The companies and games that emerge from this 🔥 will hold to 5 practices: Make. A. God. Damn. Good. Pie. (Game). 🫳🏽 ⬇️ 🎤 Helldivers, Marvel Snap, Whiteout Survival, and Brawl Stars, the only games breaking out in the modern landscape are….fun to play. That’s it. If you’re not able to find the fun, your game will not succeed against the incumbent giants that have grabbed the market share. Data is your boss 👑 – (collect everything) That’s both quantitative (i.e. D30 LTV is $0.59) and ...