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Showing posts from November, 2024

Surviving Mobile Gaming After COVID-19

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  Covid made the world notice Mobile Gaming and everyone has spent the past 4 years trying to get a piece of that 🥧 to eat or control it. Apple with IDFA, China’s crusade against “spiritual opium”, and even a certain development tool partner’s attempt at revenue share and the resulting PR crisis. The list goes on. That leaves fewer pieces left for developers, particularly with the covid bump dropping away, revenue growth slowing, and everyone and their mother getting laid off. The companies and games that emerge from this 🔥 will hold to 5 practices: Make. A. God. Damn. Good. Pie. (Game).   🫳🏽 ⬇️ 🎤 Helldivers, Marvel Snap, Whiteout Survival, and Brawl Stars, the only games breaking out in the modern landscape are….fun to play. That’s it. If you’re not able to find the fun, your game will not succeed against the incumbent giants that have grabbed the market share. Data is your boss   👑   – (collect everything) That’s both quantitative (i.e. D30 LTV is $0.59) and ...

Location-Based Marketing Platform: Top 6 Companies Compared

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  Explore the top 6 location-based marketing platforms that can enhance your marketing strategy. This blog compares features, pricing, and user experiences to help businesses make informed purchase decisions.  Location-based marketing  has become a pivotal strategy for businesses aiming to engage customers more effectively. By using geographic data, companies can deliver personalized content, promotions, and notifications directly to users based on their physical location.  Location-based marketing companies help businesses enhance customer engagement and drive conversions, making it essential for companies to incorporate location-based marketing technology into their marketing plans.  The Best Location-Based Marketing Platforms Here’s a comprehensive list of the top location-based marketing platforms. 1. CleverTap CleverTap  is a powerful customer engagement platform that offers location-based marketing features like geofencing and personalized notificatio...